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Pop Art

Mass-culture celebration: Ben-Day dots, comic-book bold outlines, saturated commercial imagery a la Warhol and Lichtenstein. Pop Art emerged in the 1950s-60s as a reaction against the elitism of abstract expressionism, elevating the imagery of advertising, comic strips, consumer products, and celebrity culture into fine art. In digital design, it translates to high-energy compositions with halftone dot patterns, thick black outlines, speech bubbles, and unapologetically bold, saturated color palettes drawn from commercial printing.

Visual Characteristics

Core Design Traits

  • Ben-Day dots / halftone patterns -- the signature visual motif; colored dots arranged in regular grids simulate the printing process of mass-produced comics and advertisements
  • Thick black outlines -- every shape, panel, and figure is enclosed in heavy black contour lines (3-6px), mimicking comic-book inking
  • Saturated, high-chroma colors -- CMYK-inspired primaries and secondaries at maximum saturation; nothing is muted or subtle
  • Comic-book panel layouts -- content organized in rectangular panels with gutters, reminiscent of comic strip grids
  • Speech bubbles and thought balloons -- text containers shaped like dialogue balloons with pointer tails
  • Repetition and serialization -- Warhol-style repeated images with color variations; a single motif iterated across a grid
  • Flat, screen-printed color fills -- no gradients; color is applied in solid, uniform blocks
  • Pop typography -- bold, condensed, uppercase display type with exaggerated impact; comic-book lettering with slight irregularity
  • Ironic commercial imagery -- soup cans, dollar signs, lips, stars, product labels treated as graphic elements
  • High contrast -- stark juxtapositions of complementary colors and black outlines for maximum visual punch

Design Principles

  • Embrace popular culture and commercial aesthetics without ironic distance
  • Use bold, immediate visual language that communicates at a glance
  • Favor maximum saturation and contrast over subtlety and nuance
  • Treat every surface as a potential canvas for pattern and color
  • Repetition transforms the mundane into the iconic
  • Typography is as loud as the imagery; text shouts, it does not whisper
  • The grid is borrowed from comics and commercial printing, not from Swiss design
  • More is more: density, color, and energy fill every available space

Color Palette

Pop Art Core Palette

The Pop Art palette derives from CMYK process printing and the limited color separations of 1960s comic books.

Color Name Hex Role / Usage
Pop Red #FF0033 Primary accent, headlines, key interactive elements
Pop Yellow #FFD600 Secondary accent, backgrounds, highlight areas
Pop Blue #0057E7 Tertiary accent, links, panel backgrounds
Pop Pink #FF69B4 Feature accent, speech bubbles, secondary buttons
Pop Cyan #00BFFF Ben-Day dot fill, secondary backgrounds
Pop Orange #FF6600 Warm accent, badges, notification elements
Pop Green #00CC44 Success states, secondary accent
Pure Black #000000 Outlines, text, panel borders, structural lines
Pure White #FFFFFF Background, speech bubble fills, text on dark
Halftone Gray #E8E8E8 Light background for dot patterns
Deep Purple #8B00FF Accent variation, Warhol-inspired alternate
Cream #FFF8E1 Off-white backgrounds, vintage print feel

CSS Custom Properties

:root {
  /* Primary pop colors */
  --pop-red: #ff0033;
  --pop-yellow: #ffd600;
  --pop-blue: #0057e7;
  --pop-pink: #ff69b4;
  --pop-cyan: #00bfff;
  --pop-orange: #ff6600;
  --pop-green: #00cc44;
  --pop-purple: #8b00ff;

  /* Neutrals */
  --pop-black: #000000;
  --pop-white: #ffffff;
  --pop-cream: #fff8e1;
  --pop-gray: #e8e8e8;

  /* Hover/active states */
  --pop-red-dark: #cc0029;
  --pop-blue-dark: #0044b8;
  --pop-yellow-dark: #ccaa00;

  /* Backgrounds */
  --pop-bg-white: #ffffff;
  --pop-bg-cream: #fff8e1;
  --pop-bg-dots: #e8e8e8;
}

Color Usage Guidelines

  • Use 3-4 bold colors per section -- Pop Art is not restrained; it is a celebration of chromatic excess
  • Every section should have a different dominant color to create visual energy
  • Complement saturated fills with thick black outlines for definition
  • Yellow and cyan serve as Ben-Day dot fill colors over white or cream backgrounds
  • Use complementary color pairings for maximum contrast (red/cyan, blue/orange, yellow/purple)
  • Never desaturate; Pop Art lives at full chroma
  • Black outlines are non-negotiable; without them, Pop Art loses its comic-book identity

Typography

Typeface Characteristics

Pop Art typography is:

  • Bold, condensed, and uppercase -- display type screams from the page with maximum impact
  • Comic-book lettering -- slightly irregular, hand-lettered feel for speech bubbles and callouts
  • High contrast between display and body -- headlines are enormous and heavy; body text is simple and readable
  • Graphic, not elegant -- type is a visual element, not a refined reading experience
  • Sometimes distorted -- stretched, compressed, or italicized for dynamic emphasis
Font Style Best For
Bangers Comic-book display Headlines, speech bubble text, display
Bungee Ultra-bold display Hero text, large statements
Permanent Marker Hand-lettered marker Informal callouts, labels
Oswald Condensed gothic Subheadings, navigation, body headings
Anton Impact-style condensed Oversized display, poster headings
Archivo Black Bold grotesque Secondary headings, buttons
Luckiest Guy Rounded comic display Fun headlines, badges
Russo One Geometric bold Modern pop display, tech-pop crossover
Open Sans Clean sans-serif Body text, readable contrast to display fonts
Roboto Neutral sans-serif Body text, UI elements

Font Pairing Suggestions

Heading Font Body Font Character
Bangers (400) Open Sans (400) Classic comic-book Pop Art
Bungee (400) Roboto (400) Ultra-bold modern pop
Anton (400) Open Sans (400) Poster-style, high impact
Luckiest Guy (400) Roboto (400) Playful, energetic pop
Oswald (700) Open Sans (400) Condensed, editorial pop

Typography CSS Example

/* Import fonts */
@import url('https://fonts.googleapis.com/css2?family=Bangers&family=Open+Sans:wght@400;600;700&display=swap');

/* Headings */
h1, h2, h3, h4, h5, h6 {
  font-family: 'Bangers', 'Impact', cursive;
  font-weight: 400;
  color: var(--pop-black);
  line-height: 1.1;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

/* Display / Hero text */
.pop-display {
  font-family: 'Bangers', cursive;
  font-size: clamp(3rem, 8vw, 7rem);
  letter-spacing: 0.06em;
  line-height: 0.95;
  text-transform: uppercase;
  -webkit-text-stroke: 3px var(--pop-black);
  paint-order: stroke fill;
}

/* Body text */
body {
  font-family: 'Open Sans', sans-serif;
  font-weight: 400;
  font-size: 1rem;
  line-height: 1.7;
  color: var(--pop-black);
}

/* Speech bubble text */
.pop-speech {
  font-family: 'Bangers', cursive;
  font-size: 1.2rem;
  letter-spacing: 0.03em;
  text-transform: uppercase;
  line-height: 1.4;
}

/* Caption / small text */
.pop-caption {
  font-family: 'Open Sans', sans-serif;
  font-weight: 700;
  font-size: 0.85rem;
  text-transform: uppercase;
  letter-spacing: 0.06em;
}

Layout Principles

Grid and Structure

  • Comic-panel grid -- content organized into thick-bordered rectangular panels with consistent gutters (8-12px black gaps)
  • Irregular panel sizes -- unlike Swiss grids, Pop Art panels vary in size to create hierarchy and dramatic pacing
  • Full-bleed color sections -- entire sections filled with solid saturated colors, switching dramatically between sections
  • Layered elements -- speech bubbles, starburst shapes, and callouts overlap panel boundaries for dynamic energy
  • Dense compositions -- Pop Art fills space rather than leaving it; whitespace is replaced with dots, color, or pattern
  • Max-width 1200px for structured content, but background patterns and colors extend full-width

Section Organization

  • Navigation: Bold colored bar with thick bottom border; logo in comic-book lettering; links in uppercase condensed type
  • Hero: Massive headline with text-stroke outline, Ben-Day dot background, speech bubble with CTA
  • Features: Comic-panel grid with each feature in its own bordered panel; each panel a different background color
  • Content rows: Alternating bold color backgrounds with halftone dot patterns
  • Callout / CTA: Starburst or explosion shape containing text and button
  • Footer: Black background with colored accents, comic-style lettering

Responsive Approach

  • Panel grids collapse from multi-column to single-column on mobile
  • Thick outlines and borders maintain their weight at all sizes
  • Display typography scales aggressively using clamp()
  • Ben-Day dot patterns scale with the container using relative units
  • Speech bubbles stack vertically on small screens

CSS / Design Techniques

Ben-Day Dot Pattern (CSS Background)

.pop-dots {
  background-image: radial-gradient(
    circle,
    var(--pop-cyan) 20%,
    transparent 20%
  );
  background-size: 12px 12px;
  background-color: var(--pop-white);
}

/* Larger dots */
.pop-dots--large {
  background-image: radial-gradient(
    circle,
    var(--pop-yellow) 25%,
    transparent 25%
  );
  background-size: 20px 20px;
  background-color: var(--pop-cream);
}

/* Pink dots on white */
.pop-dots--pink {
  background-image: radial-gradient(
    circle,
    var(--pop-pink) 18%,
    transparent 18%
  );
  background-size: 14px 14px;
  background-color: var(--pop-white);
}

Pop Art Card / Panel

.pop-card {
  background: var(--pop-white);
  border: 4px solid var(--pop-black);
  padding: 28px;
  position: relative;
}

/* Shadow offset for comic-book depth */
.pop-card::after {
  content: '';
  position: absolute;
  top: 6px;
  left: 6px;
  right: -6px;
  bottom: -6px;
  background: var(--pop-black);
  z-index: -1;
}

.pop-card-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 24px;
}

Pop Art Button

.pop-button {
  display: inline-block;
  background: var(--pop-red);
  color: var(--pop-white);
  border: 4px solid var(--pop-black);
  border-radius: 0;
  padding: 14px 36px;
  font-family: 'Bangers', cursive;
  font-size: 1.2rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  cursor: pointer;
  text-decoration: none;
  position: relative;
  transition: transform 0.1s ease;
}

.pop-button::after {
  content: '';
  position: absolute;
  top: 4px;
  left: 4px;
  right: -4px;
  bottom: -4px;
  background: var(--pop-black);
  z-index: -1;
  transition: all 0.1s ease;
}

.pop-button:hover {
  transform: translate(-2px, -2px);
}

.pop-button:hover::after {
  top: 6px;
  left: 6px;
}

.pop-button:active {
  transform: translate(2px, 2px);
}

.pop-button:active::after {
  top: 0;
  left: 0;
}

/* Color variants */
.pop-button--blue { background: var(--pop-blue); }
.pop-button--yellow { background: var(--pop-yellow); color: var(--pop-black); }
.pop-button--pink { background: var(--pop-pink); }

Speech Bubble

.pop-speech-bubble {
  background: var(--pop-white);
  border: 4px solid var(--pop-black);
  border-radius: 20px;
  padding: 24px 28px;
  position: relative;
  display: inline-block;
  max-width: 400px;
}

.pop-speech-bubble::after {
  content: '';
  position: absolute;
  bottom: -24px;
  left: 40px;
  width: 0;
  height: 0;
  border: 12px solid transparent;
  border-top-color: var(--pop-black);
}

.pop-speech-bubble::before {
  content: '';
  position: absolute;
  bottom: -16px;
  left: 44px;
  width: 0;
  height: 0;
  border: 8px solid transparent;
  border-top-color: var(--pop-white);
  z-index: 1;
}

.pop-nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  background: var(--pop-yellow);
  border-bottom: 5px solid var(--pop-black);
  padding: 16px 40px;
}

.pop-nav__logo {
  font-family: 'Bangers', cursive;
  font-size: 2rem;
  color: var(--pop-red);
  text-decoration: none;
  -webkit-text-stroke: 1px var(--pop-black);
  letter-spacing: 0.04em;
}

.pop-nav__links {
  display: flex;
  gap: 28px;
  list-style: none;
  margin: 0;
  padding: 0;
}

.pop-nav__links a {
  font-family: 'Bangers', cursive;
  font-size: 1.1rem;
  color: var(--pop-black);
  text-decoration: none;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  transition: color 0.2s ease;
}

.pop-nav__links a:hover {
  color: var(--pop-red);
}

Hero Section

.pop-hero {
  position: relative;
  padding: 80px 40px;
  overflow: hidden;
  background-image: radial-gradient(
    circle,
    var(--pop-cyan) 18%,
    transparent 18%
  );
  background-size: 16px 16px;
  background-color: var(--pop-cream);
}

.pop-hero__content {
  max-width: 1200px;
  margin: 0 auto;
  position: relative;
  z-index: 1;
}

.pop-hero__content h1 {
  font-size: clamp(3rem, 8vw, 6rem);
  color: var(--pop-red);
  -webkit-text-stroke: 3px var(--pop-black);
  paint-order: stroke fill;
  margin-bottom: 1.5rem;
}

.pop-hero__content p {
  font-size: 1.2rem;
  max-width: 500px;
  margin-bottom: 2rem;
  line-height: 1.6;
}

@media (max-width: 768px) {
  .pop-hero { padding: 60px 24px; }
}

Starburst / Explosion Shape

.pop-starburst {
  position: relative;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 200px;
  height: 200px;
  background: var(--pop-yellow);
  clip-path: polygon(
    50% 0%, 61% 15%, 78% 5%, 75% 25%,
    95% 28%, 83% 42%, 100% 50%, 83% 58%,
    95% 72%, 75% 75%, 78% 95%, 61% 85%,
    50% 100%, 39% 85%, 22% 95%, 25% 75%,
    5% 72%, 17% 58%, 0% 50%, 17% 42%,
    5% 28%, 25% 25%, 22% 5%, 39% 15%
  );
  font-family: 'Bangers', cursive;
  font-size: 1.5rem;
  text-transform: uppercase;
  text-align: center;
}

Design Do's and Don'ts

Do

  • Use Ben-Day dot patterns as backgrounds and texture fills
  • Apply thick black outlines (3-6px) to every major element
  • Use saturated, high-chroma colors at maximum intensity
  • Create comic-panel grid layouts with visible borders
  • Use comic-book display fonts for headlines and callouts
  • Include speech bubbles and starburst shapes for emphasis
  • Repeat visual motifs Warhol-style across grids
  • Make every section visually distinct with its own color scheme

Don't

  • Use muted, pastel, or desaturated colors -- Pop Art demands full saturation
  • Remove the black outlines; they are essential to the comic-book aesthetic
  • Use elegant, thin, or serif typefaces for headings
  • Leave large areas of empty whitespace -- fill space with dots, color, or pattern
  • Apply gradients or smooth transitions between colors
  • Use photographic imagery without halftone treatment or bold outline processing
  • Create subtle, restrained hover effects -- interactions should be bold and immediate
  • Mix Pop Art with minimalist or Swiss-style layouts; the philosophies conflict
Aesthetic Relationship to Pop Art
Memphis Design 1980s successor; shares bold color and geometric pattern but adds postmodern irony and squiggles
Neubrutalism Contemporary relative; shares thick outlines and bold colors but with raw, unpolished intentional ugliness
Flat Design Shares the solid color fills and absence of gradients but strips away the expressive energy and ornament
Ligne Claire European comic-art sibling; shares uniform-weight outlines and flat color but with more refined, narrative-driven illustration
Superflat Pop Japanese contemporary response; Takashi Murakami's fusion of Pop Art with anime and otaku culture
Gen Z Maximalism Contemporary spiritual descendant; shares the more-is-more philosophy and saturated color palette
Colorful Pop Direct digital adaptation of Pop Art principles for modern interfaces and branding
Wacky Pomo Postmodern cousin; shares the irreverence and bold graphics but adds more chaos and deconstruction
Corporate Memphis Shares flat illustration style but corporate-sanitized; Pop Art's rebellious energy drained for brand safety
Graffiti Pop Street-art evolution; brings Pop Art's bold graphics into urban, spray-painted contexts

Quick-Start: Minimal Pop Art Page Template

<!DOCTYPE html>
<html lang="en">
<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">
  <title>Pop Art Page</title>
  <link href="https://fonts.googleapis.com/css2?family=Bangers&family=Open+Sans:wght@400;600;700&display=swap" rel="stylesheet">
  <style>
    :root {
      --pop-red: #ff0033;
      --pop-yellow: #ffd600;
      --pop-blue: #0057e7;
      --pop-pink: #ff69b4;
      --pop-cyan: #00bfff;
      --pop-orange: #ff6600;
      --pop-black: #000000;
      --pop-white: #ffffff;
      --pop-cream: #fff8e1;
    }

    * { margin: 0; padding: 0; box-sizing: border-box; }

    body {
      background: var(--pop-white);
      color: var(--pop-black);
      font-family: 'Open Sans', sans-serif;
      font-weight: 400;
      line-height: 1.7;
    }

    h1, h2, h3 {
      font-family: 'Bangers', cursive;
      font-weight: 400;
      text-transform: uppercase;
      letter-spacing: 0.04em;
      line-height: 1.05;
    }

    /* Navigation */
    nav {
      display: flex;
      align-items: center;
      justify-content: space-between;
      background: var(--pop-yellow);
      border-bottom: 5px solid var(--pop-black);
      padding: 16px 40px;
    }

    nav a.logo {
      font-family: 'Bangers', cursive;
      font-size: 2rem;
      color: var(--pop-red);
      text-decoration: none;
      -webkit-text-stroke: 1px var(--pop-black);
    }

    nav ul {
      display: flex;
      gap: 24px;
      list-style: none;
    }

    nav ul a {
      font-family: 'Bangers', cursive;
      font-size: 1.1rem;
      color: var(--pop-black);
      text-decoration: none;
      text-transform: uppercase;
      transition: color 0.2s;
    }

    nav ul a:hover { color: var(--pop-red); }

    /* Hero with Ben-Day dots */
    .hero {
      padding: 80px 40px;
      background-image: radial-gradient(circle, var(--pop-cyan) 18%, transparent 18%);
      background-size: 14px 14px;
      background-color: var(--pop-cream);
      border-bottom: 5px solid var(--pop-black);
    }

    .hero-inner {
      max-width: 1200px;
      margin: 0 auto;
      display: flex;
      align-items: center;
      gap: 60px;
    }

    .hero-content { flex: 1; }

    .hero h1 {
      font-size: clamp(3rem, 8vw, 6rem);
      color: var(--pop-red);
      -webkit-text-stroke: 2px var(--pop-black);
      paint-order: stroke fill;
      margin-bottom: 1.5rem;
    }

    .hero p {
      font-size: 1.15rem;
      max-width: 460px;
      margin-bottom: 2rem;
    }

    .btn {
      display: inline-block;
      background: var(--pop-red);
      color: var(--pop-white);
      border: 4px solid var(--pop-black);
      padding: 14px 36px;
      font-family: 'Bangers', cursive;
      font-size: 1.3rem;
      text-transform: uppercase;
      letter-spacing: 0.04em;
      text-decoration: none;
      cursor: pointer;
      position: relative;
      transition: transform 0.1s;
    }

    .btn::after {
      content: '';
      position: absolute;
      top: 4px; left: 4px; right: -4px; bottom: -4px;
      background: var(--pop-black);
      z-index: -1;
    }

    .btn:hover { transform: translate(-2px, -2px); }

    .hero-visual { flex: 1; display: flex; justify-content: center; }

    /* Speech bubble */
    .speech-bubble {
      background: var(--pop-white);
      border: 4px solid var(--pop-black);
      border-radius: 24px;
      padding: 28px 32px;
      position: relative;
      max-width: 320px;
    }

    .speech-bubble::after {
      content: '';
      position: absolute;
      bottom: -20px; left: 40px;
      border: 10px solid transparent;
      border-top-color: var(--pop-black);
    }

    .speech-bubble::before {
      content: '';
      position: absolute;
      bottom: -12px; left: 44px;
      border: 6px solid transparent;
      border-top-color: var(--pop-white);
      z-index: 1;
    }

    .speech-bubble p {
      font-family: 'Bangers', cursive;
      font-size: 1.4rem;
      text-transform: uppercase;
      line-height: 1.3;
    }

    /* Features as comic panels */
    .features {
      background: var(--pop-white);
      padding: 80px 40px;
      border-bottom: 5px solid var(--pop-black);
    }

    .features h2 {
      text-align: center;
      font-size: 3rem;
      color: var(--pop-blue);
      -webkit-text-stroke: 1px var(--pop-black);
      margin-bottom: 48px;
    }

    .panel-grid {
      display: grid;
      grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
      gap: 20px;
      max-width: 1200px;
      margin: 0 auto;
    }

    .panel {
      border: 4px solid var(--pop-black);
      padding: 28px;
      position: relative;
      text-align: center;
    }

    .panel::after {
      content: '';
      position: absolute;
      top: 5px; left: 5px; right: -5px; bottom: -5px;
      background: var(--pop-black);
      z-index: -1;
    }

    .panel:nth-child(1) { background: var(--pop-pink); }
    .panel:nth-child(2) { background: var(--pop-yellow); }
    .panel:nth-child(3) { background: var(--pop-cyan); }

    .panel h3 { font-size: 1.6rem; margin-bottom: 0.5rem; }
    .panel p { font-size: 0.95rem; }

    /* CTA section */
    .cta {
      background: var(--pop-red);
      border-bottom: 5px solid var(--pop-black);
      text-align: center;
      padding: 80px 40px;
    }

    .cta h2 {
      font-size: clamp(2rem, 5vw, 3.5rem);
      color: var(--pop-white);
      -webkit-text-stroke: 2px var(--pop-black);
      margin-bottom: 1rem;
    }

    .cta p {
      color: var(--pop-white);
      font-size: 1.15rem;
      margin-bottom: 2rem;
      max-width: 500px;
      margin-left: auto;
      margin-right: auto;
    }

    .cta .btn {
      background: var(--pop-yellow);
      color: var(--pop-black);
    }

    /* Footer */
    footer {
      background: var(--pop-black);
      color: var(--pop-white);
      text-align: center;
      padding: 40px;
      font-family: 'Bangers', cursive;
      font-size: 1.1rem;
      letter-spacing: 0.04em;
    }

    @media (max-width: 768px) {
      .hero-inner { flex-direction: column; }
      .hero { padding: 60px 24px; }
      nav { padding: 14px 20px; }
      nav ul { gap: 16px; }
    }
  </style>
</head>
<body>
  <nav>
    <a href="#" class="logo">POW!</a>
    <ul>
      <li><a href="#">Gallery</a></li>
      <li><a href="#">Artists</a></li>
      <li><a href="#">Shop</a></li>
      <li><a href="#">About</a></li>
    </ul>
  </nav>

  <section class="hero">
    <div class="hero-inner">
      <div class="hero-content">
        <h1>Art Is What You Can Get Away With</h1>
        <p>Bold colors. Thick outlines. Mass culture elevated to fine art. Welcome to the pop revolution.</p>
        <a href="#" class="btn">Explore Now!</a>
      </div>
      <div class="hero-visual">
        <div class="speech-bubble">
          <p>Wow! This design is incredible!</p>
        </div>
      </div>
    </div>
  </section>

  <section class="features">
    <h2>What We Do</h2>
    <div class="panel-grid">
      <div class="panel">
        <h3>Create</h3>
        <p>Bold visual experiences inspired by the pop masters. Every project pops off the screen.</p>
      </div>
      <div class="panel">
        <h3>Inspire</h3>
        <p>We turn everyday content into iconic visual moments. Commercial imagery becomes art.</p>
      </div>
      <div class="panel">
        <h3>Disrupt</h3>
        <p>Challenge the ordinary. Break the rules. Make people stop scrolling and start looking.</p>
      </div>
    </div>
  </section>

  <section class="cta">
    <h2>Ready To Make Some Noise?</h2>
    <p>Join the movement. Let your brand explode with color, energy, and unmistakable pop style.</p>
    <a href="#" class="btn">Get Started!</a>
  </section>

  <footer>
    <p>Built with Pop Art energy. Warhol would approve.</p>
  </footer>
</body>
</html>
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